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Design for the 10% | Ruth Tshin

Design for the 10%

Objectified, order directed by Gary Hustwit

I found this documentary in a great little DVD shop in Chiang Mai near my house.  It’s in total contrast to “design for the other 90%”, adiposity of those who are still struggling to obtain basic life necessities.  I found it thought-provoking, especially as I’m constantly trying to bridge the facets of myself that are drawn to marginalized, materially-poor peoples and my love of good design that makes my life easier or more beautiful.

Some tasty quotes from the many designers interviewed in the film:

“…[Products are avatars of who we are]…I show myself to the outside world by this car…” Chris Bangle, BMW, on cars

If you are a person who recognizes good design…it distinguishes you from the naive, bourgeois of the past, the past being everything up to that minute…You can buy into [good design, good taste]…” – Rob Walker, New York Times, on Target

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